Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Episodes
51 episodes
Influence Weekly # 51 - 2024's Top 25 Creators, First Influencer Degree, & AI Startup's $19M Viral Leap
Welcome to Influence Weekly, the podcast that keeps you plugged into the pulse of the influencer and creator economy. I'm Kailani, and in today’s milestone 50th episode, we're celebrating the movers and shakers of 2024 with a rundown of the 25 ...
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Season 1
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Episode 51
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2:51
Influence Weekly #50 - MrBeast's Secret Guide, TikTok Tops YouTube, & Influencers Flood DNC
Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today's packed episode, we're unraveling the secrets behind MrBeast's 36-page guide to YouTube success ...
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Season 1
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Episode 50
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3:50
Influence Weekly #49 - TikTok vs. Snap Battle, Biden's Creator Summit, & Zoé Mahfouz's Rise to Fame
Welcome to Influence Weekly, the podcast that keeps you at the forefront of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're dissecting the strategic moves by TikTok and Snap as they aim to outpace Meta's...
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Season 1
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Episode 49
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4:25
Influence Weekly #48 - Trad Wives Drama, Influencers Redefine Travel, & Hot Jobs in Creator Economy
Welcome to Influence Weekly, the podcast where we delve into the heart of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're unpacking the ongoing controversy surrounding 'trad wives' and the backlash faced...
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Season 1
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Episode 45
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3:33
Influence Weekly #47 - Rise of Influencer Chefs, Fan Power Reshapes Pop Culture, & Cameo's Legal Drama
Welcome to Influence Weekly, the podcast where we dissect the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're turning up the heat with the rise of influencer chefs—exploring how these cu...
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Season 1
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Episode 44
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4:46
Influence Weekly #46 - Micro-Influencer Fees Surge, TikTok's Euro E-commerce Gambit, & De-Influencing Wave
Welcome to Influence Weekly, where we explore the ever-evolving landscape of influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we’re delving into the rising costs of partnering with micro-influencers, as industr...
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Season 1
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Episode 46
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6:45
Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour
Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user a...
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Season 1
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Episode 45
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7:25
Influence Weekly #44 - Gen Z Revamps NATO, Young Parents Targeted, & Away's Star-Studded Launch
Welcome to Influence Weekly, im your host Mia, filling in for Kailani this week. In today's episode, we have some truly captivating stories lined up for you. We'll explore how NATO is turning to social media influencers to engage younger genera...
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Season 1
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Episode 44
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9:10
Influence Weekly #43 - Unlocking Influencer Magic, Smosh's 2024 Secrets, & Panel's Deal Revolution
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're unpacking new research that reveals emotion as the key driver behind brand memory and influen...
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Season 1
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Episode 43
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5:32
Influence Weekly #42 - Lenovo's ASMR Blitz, Vegas Slots Meet Influencers, & Decade-Long Creator Job Hub
Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're exploring how Lenovo leveraged over 50 ASMR creators to organically showcase the...
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Season 1
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Episode 42
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7:52
Influence Weekly #41 - Meta's Matchmaker Tool, Dadfluencers in Skincare, & MrBeast's Beverage Battle
Welcome to Influence Weekly, the podcast where we dive deep into the trends shaping influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring Meta's new 'Creator Insights' feature—could it really make fi...
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Season 1
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Episode 41
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4:29
Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're zooming in on TikTok's ambitious push to outshine Amazon and Google in the online shopping ar...
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Season 1
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Episode 40
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4:42
Influence Weekly #39 - Influencers and Travel, The Danger of Pay-Per-Engage, & Amazon's New Creator Kits
Welcome to Influence Weekly, the podcast where we dive into the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring how Plannin is revolutionizing travel recommendations with influ...
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Season 1
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Episode 39
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4:42
Influence Weekly #38 -Sony's $140M Suit, Empowering Creators, & Instagram's Meme Magic
Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani and today, we’ll be diving into some significant news stories impacting the industr...
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Season 1
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Episode 38
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9:15
Influence Weekly #37 - LinkedIn's Unexpected Ally, TikTok's 1-Hour Videos, & Influencer Showdown
Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani, and today, we'll dive into some exciting updates from LinkedIn, TikTok, and an int...
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Season 1
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Episode 37
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5:48
Influence Weekly #36 - $250B Creator Goldmine, Secret Influencer Trips, & TikTok vs. USA
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we'll delve in...
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Season 1
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Episode 36
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5:27
Influence Weekly #35 - Secrets to Viral Fame, Wall Street's Influencer Crush, & TikTok Sales Boom
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we’re uncoveri...
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Season 1
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Episode 35
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9:46
Influence Weekly #34 - TikTok's Future, Revolve Drama, & What Really Pays Influencers
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're tackling...
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Season 1
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Episode 34
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8:17
Influence Weekly #33 - Influencer Fears, SMITH&SAINT's Rise, & Poppi's Stylish Strategy Unveiled!
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're peeling ...
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Season 1
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Episode 33
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3:28
Influence Weekly #32 - Arts Embrace Influencers, Brand Content Crisis, & TikTok's Bilingual Edge
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're taking a...
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Season 1
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Episode 32
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3:39
Influence Weekly #31 - Mad Rabbit's 8K Ambassadors, GRIN's Game-Changer, & Creator Cash Secrets
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in this episode, we will explore M...
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Season 1
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Episode 31
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8:21
Influence Weekly #30 - Insta's Promo Code Magic, YouTuber Mobile Networks, & Pinterest's Coachella Splash!
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and i'm very excited because this is o...
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Season 1
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Episode 30
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8:35
Influence Weekly #29 - BMW's Oops, Finfluencer Fines, & M1's $850K Mishap
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're unraveli...
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Season 1
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Episode 29
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7:52
Influence Weekly #28 - Menu Magic, MrBeast's Prime Time Debut, and Havas' Wild Move
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani and in today's episode, we're exploring...
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Season 1
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Episode 28
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8:52
Influence Weekly #27 - From TikTok to Desk Job, Creators March on Washington, and Doctors Turned Influencers
In today's episode, we're unpacking the dramatic shifts in the influencer landscape, from a TikTok star trading viral fame for a 9-to-5, to content creators taking a stand in Washington, and a unique agency turning dermatologists and doctors in...
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Season 1
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Episode 27
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8:50