Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Episodes
75 episodes
Bryan Barletta (Sounds Profitable): Podcasting Needs to Stop Talking to Itself
Sounds Profitable is a media property covering strategic and tactical changes in the podcasting business through newsletters, podcasts, and industry research. The company produces educational content, conducts quarterly research series, and pro...
.jpg)
Christian Liquigan (Spotter): Creators Are Networks Now
Spotter is a platform that provides creators with capital, community, and AI-powered tools to accelerate growth. The company has deployed over $940 million to YouTube creators for reinvestment and operates a premium catalog generating 88 billio...
.jpg)
Beyond Brand Deals - Building Creator Businesses That Last with Monica Khan of Creator Revolution
Creator Revolution is a talent management and advisory firm that helps top creators scale businesses through strategic partnerships and long-term monetization while helping companies unlock creators as a core growth channel. Founded by Monica K...
.jpg)
From Brand Deals to Cap Tables - How Creators Access Ownership with Jeff Frommer of OWM
OWM is a platform building infrastructure to help creators move from brand deals into equity and ownership. The company standardized the influence-for-equity agreement, created creator stock option pools, and built systems that let founders, op...
.jpg)
April 2026 Creator Economy News Recap - Samsung's 140-Creator Summit, Mr. Beast's Paid Growth Machine & The Partnership Gap
In this Q2 kickoff episode, hosts Ceci Carloni and Nii Ahene unpack three stories that reveal how brands are scaling creator programs—and where the industry still falls short:📱 **Samsung Goes All In**: The Galaxy S26 Ultra launch brough...
Why B2B Can't Ignore Creators Anymore - Attribution, ROI & Growth with Scott Sutton of Later
Later is a leading influencer marketing and social platform that helps brands identify creators and launch campaigns backed by data-driven intelligence. The company serves both B2C and B2B companies looking to build scalable creator programs wi...
.jpg)
From Influence to Ownership—Why Creator Commerce Is the Third Wave with Danielle Pederson of Amaze
Amaze is an integrated commerce platform that helps creators and brands turn content moments into revenue streams. The company provides tools for product launches, audience insights, and monetization infrastructure that enable creators to build...
.jpg)
From Experimental to Enterprise—How Creator Marketing Became Core Infrastructure with Glenn Ginsburg of QYOU Media
QYOU Media is a global creator marketing and media company that helps brands design creator-led campaigns reaching audiences across social platforms. The company works with major brands, studios, and entertainment companies to execute strategie...
Why Brands Need to Stop Treating Creators Like Media Buys with Sabrina Haschak of Beacons
Beacons is an all-in-one platform that helps creators manage their businesses—from link-in-bio storefronts and audience monetization to brand partnerships and creator tools. The company was built for creators first, and now focuses on connectin...
March 2026: What 125 Industry Voices Are Saying Right Now
Net Influencer is a trade publication and intelligence platform covering the creator economy, publishing daily content and roundtable research drawn from hundreds of industry professionals and executives. Its roundtable series aggregates frontl...
Podcasting's Breakthrough Year with Greg Glenday of Acast
In our fourth guest episode, host Ceci Carloni sits down with Greg Glenday, CEO of Acast, for an in-depth conversation about why 2026 is the year podcasting finally becomes mainstream—and what brands are still getting wrong about discovery, mea...
February 2026: Building to Last, Contract Chaos & Google's Creator Search
In this infrastructure-focused episode, hosts Ceci Carloni and Nii Ahene unpack three stories built from original Net Influencer research and platform updates that reveal where the creator economy's operational foundations need to evolve:
Special Episode: Building Creator Infrastructure with David Abbey of Endlss
In our third guest episode, host Ceci Carloni sits down with David Abbey, co-founder and CEO of Endlss, to explore what happens when you actually listen to what brands need—and rebuild your entire platform around those insights.🔄 The ...
January 2026: The Trust Isn't Broken, CRM Chaos & What to Leave Behind in 2026
In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy:🤝 Trust ...
Interview Episode: The New Media Paradigm with George Mani of ehko.ai
In our second guest episode, host Ceci Carloni sits down with George Mani, Chief Growth Officer at ehko.ai, for a provocative conversation about how creators are becoming the new media companies—and why traditional media's resistance to change ...
December 2025: Unilever's Creator Takeover, Radisson's Nano Strategy & The M&A Rebound
In this year-end episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how brands are fundamentally restructuring around creator-first strategies:🧼 Unilever Admits Defeat (And Wins): The CPG giant's home care...
Special Episode: 12 Years Building the Industry with Alex Dahan of Open Influence
In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of influencer marketing from a founder's perspective who's been in the trenches since 2013.
November 2025: The Clipping Economy Explodes, MrBeast Launches Vyro & DoorDash Goes Short-Form
In this short-form dominated episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how bite-sized content is creating entirely new economies:✂️ The Rise of Clipping Agencies: Meet Evan Stanfield, a 19-year-ol...
October 2025: VCs Bet on Creator Communities, Agency Collapse Leaves Creators Unpaid & Instagram's Repost Gamble
In this Q4 episode, hosts Ceci Carloni and Nii Ahene tackle three stories that expose both the maturation and vulnerabilities of the creator economy:💰 Slow Ventures' Creator Thesis: VCs are evolving how they invest in creators, wi...
August 2025: Big Consulting Goes Creator, Private Equity Channel Takeovers & McDonald's Niche Strategy
In this industry-shifting episode, hosts Ceci Carloni and Nii Ahene unpack three stories that show how traditional business is reshaping the creator landscape:💼 Accenture Makes Its Move: One of the world's biggest consulting firms...
July 2025: TIME's Creator Recognition, YouTube Data Revolution & AI Influencers Crash Wimbledon
In this culture-defining episode, hosts Ceci Carloni and Nii Ahene explore three stories that capture the creator economy's mainstream breakthrough moment:⏰ TIME Finally Gets It: The iconic magazine drops its first-ever TIME 100 C...
June 2025: Top 50 Creators Hit $850M, Olipop's Culture Integration & A Dream Job Alert
In this power-packed episode, hosts Ceci Carloni and Nii Ahene dive into three stories that showcase how creators are reshaping business, culture, and career opportunities:💰 The $850 Million Creator List: Forbes drops its 2025 top...
May 2025: $150M Lawsuit Shockwave, LinkedIn's Creator Push & The Great Platform Consolidation
In this explosive episode, hosts Ceci Carloni and Nii Ahene tackle three industry-shaking developments that have everyone talking:💸 The $150 Million Wake-Up Call: Alo Yoga faces a massive class-action lawsuit for allegedly hiding ...
April 2025: NFL's Creator Push, AI Gone Wrong & The Rise of Employee Influencers
In this episode, hosts Ceci Carloni and Nii Ahene dive into three game-changing stories reshaping the creator economy:🏈 NFL's Creator Revolution: The league is going all-in on creator marketing with a new VP position dedicated to ...
Influence Weekly # 51 - 2024's Top 25 Creators, First Influencer Degree, & AI Startup's $19M Viral Leap
Welcome to Influence Weekly, the podcast that keeps you plugged into the pulse of the influencer and creator economy. I'm Kailani, and in today’s milestone 50th episode, we're celebrating the movers and shakers of 2024 with a rundown of the 25 ...