Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Influence Weekly
Latest Episodes
Why Is Creator Pricing Still the Wild West? with Shirel Benji of Creator Origin
Four years ago, a brand opened a media kit, looked at the follower count, and priced the deal off it. Shirel Benji, founder and CEO of Creator Origin, says that number hasn't disappeared, but it's stopped being the thing that actually predicts ...
AI Changing How Discovery in the Creator Economy Works, with Yehuda Neuman of PartnerCentric
Your customers are starting to ask ChatGPT which brand to buy. The answer it gives them comes partly from creators. And nobody can tell you how it decides. Not the platforms, not the agencies, not even the people who built it.That shoul...
September 2026 Creator Economy News Recap: A Deep Dive Into Unilever's 300,000 Creators Bet
In this September episode, hosts Ceci Carloni and Nii Ahene break down three stories that together paint a clear picture of where creator marketing stands heading into Q4—who's winning, who's scaling, and why measurement is still the industry's...
What Every Brand Gets Wrong When Splitting a $100,000 Creator Budget - James Nord (Fohr)
Influencer marketing is becoming a math problem, not a creative one.For years, brands have believed that great creative is what makes a post go viral. James Nord, founder and CEO of Fohr, says that's backwards. In this episode, he...
Tinashe Chaponda (Sosani) - Stop Making the Creator the Hero: A Talent Agency Founder's Hype Check
Follower count isn't dead. Brands are just using their biggest names wrong.Everyone in the creator economy has decided mega-influencers and celebrities are washed up — that follower count doesn't matter anymore. Tinashe Chaponda, ...
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