Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Influence Weekly
July 2025: TIME's Creator Recognition, YouTube Data Revolution & AI Influencers Crash Wimbledon
In this culture-defining episode, hosts Ceci Carloni and Nii Ahene explore three stories that capture the creator economy's mainstream breakthrough moment:
⏰ TIME Finally Gets It: The iconic magazine drops its first-ever TIME 100 Creators list, featuring Dylan Mulvaney, Keith Lee, and MrBeast. But this isn't just about follower counts—TIME's editor-in-chief calls creators "entrepreneurs who shape our culture." We debate whether this recognition is overdue, who got snubbed, and why today's creators are "what musicians were in the 90s."
📊 YouTube's Data Game-Changer: The platform launches optional creator data sharing, giving brands access to views, watch time, and demographics. This could revolutionize brand partnerships by moving beyond vanity metrics to real performance data. We explore whether this levels the playing field for mid-tier creators or just adds more pressure to an already complex ecosystem.
🤖 AI Influencer Goes Viral: Meet Mia Zelou, the AI creator who "attended" Wimbledon with perfect photos that fooled millions. As AI models become indistinguishable from reality, we dive into whether synthetic influencers represent the future or just a novelty that can't replace authentic human connection.
From mainstream media finally acknowledging creator power to the data transparency revolution to AI blurring the lines of reality—this episode captures the exact moment the creator economy crosses into the cultural mainstream.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.