Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Influence Weekly
Latest Episodes
AI Changing How Discovery in the Creator Economy Works, with Yehuda Neuman of PartnerCentric
Your customers are starting to ask ChatGPT which brand to buy. The answer it gives them comes partly from creators. And nobody can tell you how it decides. Not the platforms, not the agencies, not even the people who built it.That shoul...
September 2026 Creator Economy News Recap: A Deep Dive Into Unilever's 300,000 Creators Bet
In this September episode, hosts Ceci Carloni and Nii Ahene break down three stories that together paint a clear picture of where creator marketing stands heading into Q4—who's winning, who's scaling, and why measurement is still the industry's...
What Every Brand Gets Wrong When Splitting a $100,000 Creator Budget - James Nord (Fohr)
Influencer marketing is becoming a math problem, not a creative one.For years, brands have believed that great creative is what makes a post go viral. James Nord, founder and CEO of Fohr, says that's backwards. In this episode, he...
Tinashe Chaponda (Sosani) - Stop Making the Creator the Hero: A Talent Agency Founder's Hype Check
Follower count isn't dead. Brands are just using their biggest names wrong.Everyone in the creator economy has decided mega-influencers and celebrities are washed up — that follower count doesn't matter anymore. Tinashe Chaponda, ...
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August 2026 Creator Economy News Recap - Why is Google Doubling Down on the Creator Economy?
In this August episode, hosts Ceci Carloni and Nii Ahene break down three stories that signal how seriously the broader economy—from tech platforms to universities to major retailers—is now taking the creator economy as infrastructure:🔍 ...