Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Influence Weekly
Latest Episodes
Paying for Reach That Builds the Category Instead of the Brand, with Mack Reynolds (Shuttlerock)
Scroll your category’s feed for ten minutes. The same faces, the same talking-to-camera POV, the same three beats. Some of those creators are on your roster. Some are on your competitor’s. The reach reports look fine, so nobody flags it.
Stop Buying the Worst Video a Creator Will Ever Make w/ Dan Albert (456 Growth Talent)
Every March you build the list again. Thirty, forty, sixty creators, new negotiations, new briefs, new product shipped to people who have never touched it. Three weeks later you pull the recap deck and the budget goes back to zero. Then the nex...
Talent Managers Keep a List of the Brands That Lowball, with Gigi Harville (The Paul Harville Group)
Your agency is sending offers out under your logo right now. Somebody on the other side is reading them and deciding whether your brand gets a reply next quarter.Gigi Harville manages talent, and she has been doing it since 2009. She see...
The Creator Economy Is Not a PR Tactic, with Gregory Curtis from Empower Media
Your shoppers are not browsing anymore. They are following one person who eats, breathes and posts a single subject, and they buy what she tells them to buy. Your deck still ranks that person by follower count, because that is the column your a...
The One Number Worth Judging a Creator On Does Not Exist Yet. With Kristen Wiley (Statusphere)
Your customers are not asking you how they found the product. They saw a video from someone with 500 followers, trusted her, and bought. Then Google took the credit for the sale, and the number sitting on your brief, the one your agency keeps o...
