Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Influence Weekly
Latest Episodes
Talent Managers Keep a List of the Brands That Lowball, with Gigi Harville (The Paul Harville Group)
Your agency is sending offers out under your logo right now. Somebody on the other side is reading them and deciding whether your brand gets a reply next quarter.Gigi Harville manages talent, and she has been doing it since 2009. She see...
The Creator Economy Is Not a PR Tactic, with Gregory Curtis from Empower Media
Your shoppers are not browsing anymore. They are following one person who eats, breathes and posts a single subject, and they buy what she tells them to buy. Your deck still ranks that person by follower count, because that is the column your a...
The One Number Worth Judging a Creator On Does Not Exist Yet. With Kristen Wiley (Statusphere)
Your customers are not asking you how they found the product. They saw a video from someone with 500 followers, trusted her, and bought. Then Google took the credit for the sale, and the number sitting on your brief, the one your agency keeps o...
October 2026 Creator Economy News Recap: 5 Million Views, Nothing to Show for It
In this October episode, hosts Ceci Carloni and Nii Ahene break down three stories that together show what brands are actually paying for in creator marketing right now: what a view is worth, what a fee is buying, and who owns the content after...
Reach Is the New Follower Count: Why Smaller Creator Accounts Are More Valuable to Brands w/ Adam Harris (Gaggl)
Your customers are spending their evenings in small rooms where the host knows their names. Seventy percent of what they watch comes from accounts they never followed. Your media kit still prices a deal off a follower number, because that is th...
